Month: October 2019

Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium social media or social networking.

Social media or social networking can be defined as group of activities that combine technology with social interaction. Some of the common tools that are being used for social networking are LinkedIn, Facebook, Twitter, Orkut, MySpace, YouTube, and Digg. However, not many entrepreneurs have been able to use social media effectively and a large number of them have been successful in annoying their potential customers. They fail to realize that social networking sites are a place for social interaction and not a place to peddle your products by spamming the entire community.

Serious entrepreneurs take time to learn the etiquettes and rules of each social media and focus on building lasting relationships. They make sure that they do not end up making any wrong move that may get them blacklisted or ejected from the community. They establish relationships that may become their loyal customer base but their main motive is to not only make money but also make great friends.

Serious entrepreneurs understand the significance of social media thoroughly and understand how it can help them grow. Lets see how:

Social media creates a level playing field between an entrepreneur and a Fortune 500 company.
Social networking sites provide access to professionals and potential partners who you cannot reach out to in the real life.
Social media sites give every serious entrepreneur an opportunity to show that he or she cares about the community.
It broadens your target market by breaking geographical barriers and enables you to have customers, partners, and suppliers all over the world.
Social networking can be a great marketing tool for entrepreneurs who are not good at communicating in real life.
Social media is one of the most effective as well as economical tool for conducting marketing research on your target customers.

So, if you are a serious entrepreneur who has been waiting on the side-lines watching other businesses grow with the help of social media, it is time that you, too, join these communities and test the waters. However, it is advisable that you do your research and take time to learn each of the social networking tools to minimize any error that may annoy others.

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To be an entrepreneur is extremely exciting, however it isn’t for everyone. One of the easiest and fastest ways to be a successful entrepreneur, is to work from home through a home-based business.

First, and most importantly, you should evaluate your strengths and your weaknesses.

After this evaluation, you can determine if you are a good candidate for starting an internet business. You then must work on your skills in planning, organizing, communicating , and self-control. These are the basic duties of a home based entrepreneur. You must be able to work without supervision, as you will now be the “boss”, and all of the important decisions will come from you.

Entrepreneurs are known as “self-starters”. Organizing your time is a must if you choose to run a home based business. The business is yours, it can’t be treated like a hobby, unless you want it to treat you as such in terms of return on investment. You are accountable for your business at all times.

To run your own business means that it will be required of you to interact with all types of people, in every corner of the world. You will run into customers that are demanding, down on their luck, or just plain rude. To be a successful entrepreneur in a home-based business, you will have to know how to handle each of these types of people individually. It is advantageous of you to know the idiosyncrasies of each type or person you encounter, in order to handle the given circumstances in an appropriate way.

Operating a business online is heavily influenced by your attitude and commitment. There are traits and skills that a person should possess before becoming an entrepreneur. As mentioned before, people that will be successful in entrepreneurship are self-starters, risk takers, and are adept in dealing with many different personality types.

However, this alone is not enough. You should be an effective decision maker despite any pressures put upon you. You must have the ability to make wise and informed decisions.

To have success as an entrepreneur, you’ll find it is necessary to commit a great deal of energy and have an excellent work ethic. Having a business online could require that you work late hours, and on weekends, as this is not a “get rich quick” proposition.

These are challenges to overcome, and one must strive to do so. The efforts you put in today will be handsomely rewarded once your profits start coming in.

If you are aware of the things required of being an entrepreneur, then you can determine your own success level. It is imperative that you are capable of monitoring your finances, work schedules, tasks, and many other aspects.

Good luck in your endeavors, and may the business that you choose reward
you handsomely.

Michael Easley
M3 Master Consultant

There is a huge problem that I have been seeing on the Internet these days when it comes to starting up an online business. The problem is that people are unable to actually turn their startup business into a profitable company. To put it simply, I find that new business owners are thinking like employees instead of entrepreneurs. What do I mean by that? Well, let me explain.

When you are an employee of a company you have the mindset of going to work for forty hours a week and collecting a paycheck when the week is done. This gives you a sense of security knowing that you have some type of money coming in, but in reality your are renting out your labor for the rest of your life.

To be honest, this mindset isn’t all that bad. There is nothing wrong with being comfortable with the knowledge that you will have more money to pay the bills with next week, but it is NOT the mindset that you need to build a successful business.

A true entrepreneur knows that it is going to take a little while before their company starts to be profitable, but that’s o.k. – They are in it for the long run. Now compare a business on the Internet with one in the physical world. On the Internet, there is generally a low cost (if any) to starting up, where in the physical world there is usually a large sum of money involved. Take franchises for example, on the very low end you are still looking at around $20,000 just to start your business.

Since the startup costs are far lower on the Internet, it is much easier for people to cut their losses and get out if they are experiencing any sort of trouble. It is not uncommon for new Internet business owner to still be showing slow results with a webpage at the end of their third month, especially if you don’t have that much experience in internet marketing. This is partially due to the fact that it takes about three months for search engines to really locate your site.

It is important that if you want to think like an entrepreneur, you have to have specific goals in mind and be set on achieving them. Some of the best Internet marketers I know took around ten years to reach $10,000/month but now they are making millions. I guarantee you that if you asked them whether or not it was worth the trouble they wouldn’t hesitate to tell you it was. It may have taken them a while to reach their goals but now they have positioned themselves in such a way that they have income coming in for life.

I urge all you new business owners out there to remind yourselves of your business goals, begin to think like an entrepreneur, and never give up on your dreams.

To your success,

Andrew Leone

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